Project-based outsourcing: When and why?
When and why to outsource marketing projects
As your company grows, marketing becomes increasingly vital. However, seasonal peaks or unexpected needs can strain your established marketing and sales teams. How do you ensure smooth, high-quality marketing work without overburdening your team or dealing with sudden extra tasks?
What is project-based outsourcing?
It means jointly defining specific tasks that require an expert. These tasks can relate to campaigns, content, events, or other promotional activities:from start to finish, in digital, print, or event formats. The approach is flexible and scalable, enabling you to focus on your core business areas.
Why outsource marketing projects?
- On-demand expertise
An external specialist delivers tailored skills that may be difficult to maintain internally. - Flexibility and scalability
Precisely determine which tasks to outsource and when extra help is needed. - Cost savings and efficiency
You pay only for the work needed, without committing to full-time staff, and easily adjust resources with minimal risk. - New perspectives and ideas
An outsider brings fresh insights that can open new opportunities for your marketing strategies.
When to outsource marketing projects:
- When specific, specialized skills are required (e.g., content marketing, campaign planning, events, digital marketing).
- To save time and focus on core business activities.
- When strategic planning needs external input.
- To execute urgent or variable projects without internal resources.
How does it work in practice?
- Assess needs and set goals: Discuss desired outcomes and tasks to outsource, reviewing current and future requirements for tailored solutions.
- Design a custom service package: Luoto Works develops a clear plan, timeline, and pricing for the collaboration.
- Start the agreement: Define objectives, roles, responsibilities, and schedules to build a solid foundation for partnership.
- Project execution and monitoring: Luoto Works handles tasks as agreed, reports progress regularly, and maintains continuous communication to ensure alignment and shared success.
- Evaluation and development: After completion, we review results, gather feedback, and discuss future projects collaboratively.